140: Guest Expert Liz Wilcox on How to Grow Your Business Using Email

In this episode, Jules White is joined by email marketing expert Liz Wilcox to talk about how your email list can grow your business without relying on social media. Picking up the thread of the series so far, relationships, visibility through guest talks, collaborations, and owning your own podcast and website content, Jules turns to email: the channel where you truly own the relationship and no algorithm can switch it off. Liz shares how she went from RV travel blogger to email marketing expert, and makes a refreshingly honest case for why your list matters more than any social following. Whether you run an online business, a B2C brand, or a location-based business, this conversation is full of practical, do-it-messy advice on writing emails that connect, growing your list, and selling without feeling salesy. Key Takeaways: Own Your Audience: Social platforms can change overnight, shut you out, or disappear entirely. Your email list is the one asset you own and can take with you wherever you go. Email Works for Local and Everyday Businesses: From RV travellers to nail salons, restaurants and local shops, Liz explains why email brings the people who already know you back through the door, and how it can even add value to your business. Start Small, Write to One Person: Your subscribers do not know how small your list is, so write to one real person. Even with three people on your list, that is how you build momentum and real relationships. Grow Your List Without Social Media: QR codes, networking, freebie swaps, guesting and collaborations, and specific, well-chosen giveaways all help you fill your list without posting to socials. Sell Without Feeling Salesy: Your subscribers opted in and want to hear from you. Liz shares how a low-ticket offer, a welcome sequence and planned launches let you sell with confidence, and why doing it messy and being real beats sounding polished, especially in the age of AI. Resources mentioned in this episode: • Grab Liz Wilcox's free email starter kit (a complete welcome sequence, three newsletter samples and 52 subject lines, just hit the hot pink button): lizwilcox.com (https://juleswhitecreativa--lizwilcox...) • Join Liz Wilcox's Email Marketing Membership for plug-and-play email templates at $9 a month: lizwilcox.com/email-marketing-membership (https://juleswhitecreativa--lizwilcox...) Send us Fan Mail (https://www.buzzsprout.com/2373568/fa...) Support the show (https://www.buzzsprout.com/2373568/su...) Ever feel like your business should be easier to find on Google & in AI search? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/goog... (https://thewebsitesuccesshub.com/goog...)