141: How YouTube Still Brings in Clients Years Later (With Mallory Grimste)

In this episode, Jules White welcomes her friend Mallory Grimste, a licensed clinical social worker based in Connecticut and New York, to talk about how she's used YouTube to grow her therapy practice without relying on social media. Mallory shares how she started making videos back in 2015/2016 after being encouraged to get on camera, and how joining a YouTube-focused programme helped her take it seriously from 2018 onwards. She explains why she stopped producing new long-form videos back in 2022, yet her back catalogue of over 400 videos and 7,000+ subscribers continues to bring in clients today, split almost evenly between Google search and YouTube. Key Takeaways: • Building an Evergreen Video Library: Mallory explains why she no longer needs to post weekly, and how her older videos (including the ones she now finds "cringe") continue to work for her years later. • Repurposing Content: Discover how Mallory turns her videos into blog posts, email content, and even podcast episodes, all from a single piece of core content. • Metrics That Actually Matter: Mallory breaks down why average watch time and click-through rate matter more than subscriber counts, and shares realistic benchmarks to aim for. • Avoiding Common YouTube Mistakes: Learn why chasing trends and copying other people's content style rarely pays off, and why authenticity outperforms polish. • The YouTube Health Shelf: Mallory explains this lesser-known feature that helps verified licensed professionals stand out from AI-generated or unqualified content. If you're wondering whether YouTube could work for your business without needing to be glued to social media, this episode is well worth a listen. Resources mentioned in this episode: • Episode 058: Jules and Mallory's Google Business Profile audit episode (https://www.buzzsprout.com/2373568/ep...) • Mallory's website (https://www.mallorygrimste.com/?utm_s...) • Mallory's YouTube channel (https://www.youtube.com/redirect?even...) • Breaking Up with Insurance Guide (https://www.mallorygrimste.com/breaki...) – Mallory's programme for therapists moving away from insurance panels • Stop the Referral Panic (https://www.mallorygrimste.com/stop-t...) – Mallory's programme helping therapists manage client flow • Your Calm Code (https://www.mallorygrimste.com/calm-c...) – Mallory's coping skills programme for teens and young adults Don't forget to subscribe to the podcast for more ways to grow your business without relying on social media! Send us Fan Mail (https://www.buzzsprout.com/2373568/fa...) Support the show (https://www.buzzsprout.com/2373568/su...) Ever feel like your business should be easier to find on Google & in AI search? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/goog... (https://thewebsitesuccesshub.com/goog...)