Consistência Vence Talento - Hugo Rodrigues

In this episode, I welcome a guest who has built one of the most improbable and remarkable career paths in Brazilian advertising: Hugo Rodrigues. Born in Santos, he started out working in retail, selling cleaning supplies behind a prison in the city. Before reaching the top of the advertising market, he worked at more than 12 agencies, was fired several times, and even tried to start his own business with a foam factory in Diadema. But it was precisely from this combination of discipline, preparation, and experience that the professional emerged who would transform Publicis into one of the biggest turnarounds in the sector and, later, be chosen by the Interpublic group to succeed Washington Olivetto at the helm of WMcCann. Under his leadership, the agency gained new clients, reached first place in the national ranking, and accumulated awards such as Lions in Cannes, Effies, and Caborés. Lessons from this episode: 🏖️ Origins in Santos and the influence of family on character formation 📰 The interview that changed everything: Washington Oliveto and the discovery of advertising 💪 Resilience and purpose: going through more than 12 agencies without giving up 🗂️ The archive method: building authority through data and research 🏆 Succeeding Washington Oliveto: creating a parallel path to creative brilliance 📐 The 70-20-10 formula applied to business, investments, and personal life 📱 Creator Economy, agency mergers, and the reconfiguration of the advertising market 🧠 Ego, fear, and faith: the invisible pillars of a consistent career --- Purchase my book Lugar de Potência: Lições de carreira e liderança de mais de 10 mil entrevistas, cafés e reuniãos 👉 https://amzn.to/3NyXc9m A question box every day:   / ricbasaglia   Quick and insightful reflections:   / ricbasaglia   More about my career:   / basaglia   Recording: Voz Studios - @estudiosvoz Editing: Felipe Mux - @muxproducoes Available on Spotify or Apple Podcasts. 🎧