The Business Strategy Behind SPORT BEACH | Beth Sidhu

David Brickley, CEO of STN Digital, sits down with Beth Sidhu, Chief Executive Officer of SPORT BEACH, to discuss how one of the most influential destinations at Cannes Lions has become a hub for sports business. Beth shares the vision behind SPORT BEACH, the strategy driving its growth, and why content, community, and play have become the foundation of the business. The conversation also explores the future of sports marketing, audience development, and what it takes to create experiences that bring athletes, brands, and marketers together. 📬 Sign up for David’s monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 https://www.stndigital.com/db/ -------------------------------------------------------------------------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: https://www.stndigital.com/ ➡Get in touch with our team: https://www.stndigital.com/contact/ -------------------------------------------------------------------------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok:   / davidbrickley   X:   / davidjbrickley   LinkedIn:   / brickley   Instagram:   / davidjbrickley   Facebook:   / davidjamesbrickley   Listen to Business of Social on: Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/5qfh51S...