The Social Media Playbook Every Athlete Needs | Karen Kildow

David Brickley, CEO of STN Digital, sits down with Karen Kildow, Owner & CEO of The Content Capital Group, to discuss the future of athlete branding, social media, and marketing. Karen shares her perspective on where AI belongs in the creative process, why audiences are pushing back against AI-generated content, and how athletes and brands can continue building authentic relationships with fans. The conversation also covers the value of Cannes Lions, networking at the highest levels of sports and entertainment, and where the industry is headed next. 📬 Sign up for David’s monthly newsletter—Real insights, bold strategies, and the smartest plays in social delivered to your inbox 👉 https://www.stndigital.com/db/ -------------------------------------------------------------------------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: https://www.stndigital.com/ ➡Get in touch with our team: https://www.stndigital.com/contact/ -------------------------------------------------------------------------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok:   / davidbrickley   X:   / davidjbrickley   LinkedIn:   / brickley   Instagram:   / davidjbrickley   Facebook:   / davidjamesbrickley   Listen to Business of Social on: Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/5qfh51S...