Here's Why Most Sports Sponsorships Are Trash

David Brickley, CEO of STN Digital, takes the stage to tackle a topic that impacts every team, league, athlete, brand, and sponsor in sports - why so much sponsored content misses the mark and how to fix it. Drawing from more than a decade of experience working across the sports ecosystem, David breaks down real-world examples from brands like Amazon Prime, Fanatics, Royal Kingdom, CarMax, Castrol, and more to show what drives fan engagement and what gets brands ignored. At the center of the presentation is David's F.A.N.S. Framework, a practical approach for creating sponsored content that fans actually want to watch, share, and engage with. Download the free F.A.N.S. Framework and sponsorship education template here: https://www.stndigital.com/fans-frame... -------------------------------------------------------------------------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences. ➡Check us out: https://www.stndigital.com/ ➡Get in touch with our team: https://www.stndigital.com/contact/ -------------------------------------------------------------------------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok:   / davidbrickley   X:   / davidjbrickley   LinkedIn:   / brickley   Instagram:   / davidjbrickley   Facebook:   / davidjamesbrickley   Listen to Business of Social on: Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/5qfh51S...