Cómo MetroGAS redujo de 5 días a 24 horas una conexión de gas | El Cronista

👉 Alejandro Di Lazzaro, Director of Corporate Affairs and Communication at MetroGAS, shares at the Cronista Marketing & Communication Summit why reputation is built on actions, not just communication; how they reduced gas connection times from 5 days to 24 hours; and what it means for the communication department to now have a seat at the decision-making table. Participant: Alejandro Di Lazzaro, Director of Corporate Affairs and Communication at MetroGAS Topics covered: 🏆 The National Quality Award as a Result of Real Transformation: In 5 years, MetroGAS redesigned all its internal and customer service processes. The National Quality Award they just won is not a communication achievement: it's the result of the entire company working to change. Communication came later. ⚡ From 5 Days to 24 Hours: Licensed gas fitters who previously had to take paperwork to technical offices to activate a connection now do it from their cell phones. Reconnection time went from 5 days to 24 hours. That's the kind of transformation that AI applied to real-world processes can generate. 📊 150 Internal Projects, 50 Already Underway: An innovation team spearheaded projects in each sector to streamline internal processes. Of the 150 initiatives, 50 are already underway. Result: a 30% to 50% reduction in operational times. The time freed up translates into real added value. 🎙️ Why Communications Didn't Report to the CEO, and 8 Months Later It Did: When Dilázaro joined Metrogas, the area was a management role without direct access to the top management. After 8 months, it became a strategic department with a seat on the board. The difference: going from being a service area to having a reputational perspective on every business decision. 🤖 A Public Service Campaign Made 100% with AI: The carbon monoxide poisoning prevention campaign that aired on June 21st was produced entirely with artificial intelligence in its operational aspects. The strategy and criteria remained human. The result, according to Di Lazzaro: "The campaign turned out beautifully." 📝 A talk on how to build reputation in a company that serves 10 million people, why corporate communication has gone from being a satellite area to having a seat at the decision-making table, and what it means to apply artificial intelligence in a critical industry like gas. 📲 Find more information, exclusive coverage, and upcoming events at 👉 https://www.cronista.com/eventos/ ✍🏻 We make economics easier for you. https://www.cronista.com/ 📲 Instagram:   / cronistacom   📲 Facebook:   / cronistacom   📲 Twitter:   / cronistacom   📲 TikTok:   / cronistacom   📲 LinkedIn:   / cronistacom