Pinares: Pioneros en hotelería de alto nivel en las Sierras de Cordoba | El Cronista Studio: Turismo

👉 In this new episode of El Cronista Studio Turismo, we are joined by Manuel Belfer, Director of Grupo Pinares. With over 15 years building the corporate tourism market in Córdoba, the SME that leads the MICE segment in the province analyzes how organizational culture, sustainability, and artificial intelligence are redefining the hotel experience. Participant: Manuel Belfer, Director, Grupo Pinares Topics covered: 🏨 15 Years Building the Market: When Pinares Panorama Resort Spa & Convention Center opened its doors, there were no four-star hotels in the area. Today, the company leads corporate tourism in Córdoba, receives 65,000 guests per year, and has been certified as a Great Place to Work for 16 consecutive years. 🤖 AI to Free Up Human Contact: Receptionists spend 45% of their time on administrative tasks. Artificial intelligence is set to reduce that percentage to a minimum so that staff can focus on what guests value most: personalized attention. 🌿 Sustainability as a Market Requirement: What was a differentiator a decade ago is now a requirement for entry. If you don't have a sustainability policy, you simply can't participate in bids for major corporate events. 👥 A Culture That Takes Years to Build: The general manager has been with the company for 20 years. All second-line managers have between 12 and 13 years of experience and started in entry-level positions. The Pinares Wellness program offers therapies, a gym, nutrition, and meditation to improve the team's quality of life, because a strong culture is built from within. 🌍 Tourism as a Regional Engine: The arrival of quality hotels in a destination generates direct and indirect employment, new flights, local service providers, restaurants, and an economy that thrives year-round. The Pinares case in Córdoba is a concrete example of how the private sector can create markets where none existed before. 📝 A talk on long-term leadership, organizational culture in small and medium-sized hotel businesses, and why a hotel's main competitive asset is not its infrastructure but its people. 👉 El Cronista Studio is a premium content series featuring intimate and in-depth interviews with the key players transforming the industry and technology. 🔔 Subscribe to our channel to access all episodes of El Cronista Studio and relive complete coverage of El Cronista's Corporate Events. 📲 Find more information, exclusive coverage, and upcoming events at 👉 https://www.cronista.com/eventos/ ✍🏻 We make economics easier for you. https://www.cronista.com/ 📲 Instagram:   / cronistacom   📲 Facebook:   / cronistacom   📲 Twitter:   / cronistacom   📲 TikTok:   / cronistacom   📲 LinkedIn:   / cronistacom