広報の仕事「 3つの勘違い」 - 広報初心者でも5分でわかる【広報PR】

There's often a gap between the image of public relations from the outside and the actual work itself. So, today, I'll talk about three common misconceptions among PR beginners. #PRCareer #PRJob #CareerAdvancement #SoloPR #PR [Speakers] ■Naoto Nozawa CEO, Venture PR, Inc. After graduating from university, Nozawa joined a management information company. He moved to the media industry and interviewed over 500 venture CEOs as the editor-in-chief of a business magazine. He then built a PR department from scratch at a then-unknown venture company, achieving 100-140 media appearances per year. He contributed to the company's rapid growth, increasing sales tenfold in five years. In 2010, he founded Venture PR, Inc., a PR firm specializing in startups. Since 2014, he has also served as an executive officer at Gaiax, Inc., a listed IT company. His publications include "Public Relations: Counterattacking PR Techniques for Small Companies" (Subarusha). Since 2019, he has hosted "Zero to One Public Relations," an online salon for public relations professionals. https://www.v-pr.net/   / naohito_nozawa   [PR Lab by Venture PR] "PR Lab by Venture PR" shares the knowledge and know-how of venture PR professionals, useful information for PR professionals, and work tips. [Series: PR Work] What does PR do? What kind of activities should I take within the company? How do I build relationships with the media? We'll explain the "PR work" aspects that beginner and solo PR professionals often find confusing. [Speakers Wanted] PR Lab by Venture PR is looking for presenters to appear at events and in videos! If you're interested, please register using the form below! https://forms.gle/Xg9tJhJYxjHk6t6U6 Official website: https://www.v-pr.net/ Twitter:   / naohito_nozawa   Facebook:   / venture.pr.inc   ●What is "Venture PR"? Supporting PR from a Business Strategy Perspective Since our founding, we have provided PR support to over 300 startups and venture companies. When we asked the question, "What is PR?", we arrived at a different conclusion than the traditional "public relations" or "marketing PR." This is a paradigm shift: "PR = business strategy." Our company goes beyond traditional PR activities and simple promotions to provide PR support to growing companies, addressing a variety of management challenges.