Seja um pato. | Débora Alcantara | TEDxCentroUniversitárioFAGWomen

Débora Alcantara explains why every entrepreneur should be a Duck. This young entrepreneur uses the duck as the symbol of her company, an animal that, according to Débora, is "multipotential and also one of the most complete animals in nature, curious and endowed with the ability to learn to do a little bit of everything." An entrepreneur with a degree in Public Relations, she is a strategist and specialist in branding and brand building. She created the blog Tudo Orna with her sisters Júlia and Bárbara in August 2010. With over 1 million followers on their online content, they expanded their universe to create the ORNA brand, ORNA CAFÉ, an Instagram profile for home renovations called Apartamento 33, and the ORNA EFFECT, various branding and entrepreneurship courses, and will soon publish a biography about the entrepreneurial history of Tudo Orna. Débora Alcantara is an entrepreneur with a degree in Public Relations, a strategist, and a specialist in branding and brand building. She created the blog Tudo Orna with her sisters in August 2010. In its first year online, the Alcântara sisters were elected among the 20 most influential people in the state of Paraná. They created a large circle of readers on social media, totaling more than 1 million followers. From online content, they expanded their universe to create the slow fashion brand ORNA, the ORNA CAFÉ, the Instagram profile for home renovations Apartamento.33, and the EFEITO ORNA, a branding and entrepreneurship course. Débora is also the author of three e-books on brand positioning on the internet and is currently working on writing a biography about the entrepreneurial history of Tudo Orna. Their case has been featured in major Brazilian media outlets such as Exame magazine. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx