Transformação é uma escolha: Alice Freitas and Ana Lucia at TEDxJardimBotanico

[ENGLISH] Alice Freitas is a social entrepreneur passionate about transforming people by strengthening their skills and recognizing their talents. Founder of Asta, an organization whose mission is to empower productive community groups formed by women, making them recognized by the market, Alice and her team work to expand access and shorten the distance between the consumer market and the handcrafted products made in communities by anonymous women of great talent. All this by bringing the best the market has to offer to the communities and bringing fair and inclusive ways of doing business to the market. TEDxJardimBotânico is an independently organized event held under license from TED, a non-profit organization with the spirit of promoting ideas worth spreading, which began as a four-day conference in California 25 years ago and has grown to support world-changing ideas through multiple initiatives. This event is organized by people who believe in the transformative power of ideas. [ENGLISH] Alice Freitas is a social entrepreneur with a passion for transforming people by strengthening their skills and the recognition of their talents. Founder of Asta, a nonprofit organization whose mission is to empower productive community groups formed by women by forcing them to be recognized by the market, Alice and her team work to expand access and shorten the distance between the consumer market and craft products made in communities by anonymous women of great talent. All this brought to communities what the market has to offer and bringing to market fair and inclusive ways of doing business. TEDxJardimBotânico is an independently organized event and takes place under license from TED, a nonprofit organization to promote the spirit of ideas worth spreading, and what began as a four-day conference in California 25 years ago, and has grown to support ideas that change the world through multiple initiatives. This event is organized by people who believe in the transformative power of ideas.