A lagarta e a borboleta -- da criatividade à inovação: Martha Gabriel at TEDxJardimdasPalmeiras

MARTHA GABRIEL. Author of the bestseller "Marketing in the Digital Age" and an engineer from Unicamp, Martha holds postgraduate degrees in Marketing from ESPM and Graphic Design from Belas Artes. She also has a Master's and PhD in Arts (ECA/USP), is CEO of Martha Gabriel Consulting & Education, and coordinator and professor of the MBA in Marketing at HSM Educação, in addition to teaching in several other courses. Her work has earned her numerous titles and awards, including 11 iBest Awards and more than 50 lectures abroad (3 awards for best lecture in the USA). As an artist, she has exhibited her work in Brazil and abroad (FILE, Videobrasil, FIAT Mostra Brasil, Nokia Trends, SIGGRAPH, CHI, UPA, Chain Reaction, ISEA, Florence Biennale (awarded), Technarte, among others). Reviewer for the LEA Leonardo Electronic Almanac, MIT, 2005, and the Networked Book, Turbulence.org, 2009; judge for the ADVB-RS Top Marketing Award in 2011 and 2012. Among the 50 most innovative names in the Brazilian digital world, Top 100 most expert technology professors in the world, and Top 50 Marketing Bloggers in the world. Author of five books and recipient of the "Digital Intellect" sponsorship from 2010 to 2013 by Locaweb. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)