The Gamesmen Store Walk | Family-Owned Since 1982

Join me as I tour one of Australia's most iconic independent gaming retailers, The Gamesmen, with Director Daniel Cusumano. Founded in 1982, The Gamesmen has grown from market stalls to one of Australia's best-known gaming and hobby retailers, while remaining family owned. In this Store Walk we explore: How they've stayed relevant for over 40 years Creating an unforgettable in-store experience Their gaming museum and why it drives foot traffic Retail merchandising and customer service Ecommerce, Click & Collect and omnichannel retail Leadership, culture and succession in a family business Whether you're a retailer, ecommerce professional, or simply grew up buying games at The Gamesmen, there are plenty of lessons to take away. ⏱ Chapters 00:00 Introduction 00:13 The Gamesmen's story, from markets to retail icon 03:17 Inside the store and product range 04:20 Expanding beyond video games 06:09 Checkout, Click & Collect & POS 07:43 Afterpay, payments & reducing returns 08:10 Creating memorable in-store experiences 09:19 The Gamesmen gaming museum 13:05 Selling retro alongside new releases 14:11 Merchandising, pricing & promotions 15:58 Digital downloads vs physical games 18:17 Diversifying beyond gaming 19:03 Building a family business culture 20:15 Autonomy and empowering staff 21:59 Growing from bricks & mortar to ecommerce 22:07 Family legacy and customer service 24:26 Creating a destination storedo the description here 🎮 Watch Part 2: The Gamesmen Warehouse Walk ➡️ Watch here:    • The Gamesmen Warehouse Walk | How They Pic...