JD Sports Store Walk Parramatta Tom Leak & Dean Salakas

🎥 In this Store Walk I visit JD Sports with Tom Leach, Head of Retail. We cover: • Building a brand around youth culture • Exclusive products & FOMO • Visual merchandising • AI inventory management • Mobile POS • Checkout strategy • Upselling • Last Chance vs Clearance • Customer service • Leadership • The famous JD bag strategy 👇 Chapters 00:00 Introduction 01:05 JD Sports Growth Story 03:20 Building a Brand Around Youth Culture 05:30 Why Exclusive Products Matter 08:10 Creating FOMO in Retail 10:30 Store Design & Visual Merchandising 13:20 Free Endless Aisle Ordering 15:00 AI & Inventory Management 16:40 Hiring for Culture, Not Just Skills 19:20 Mobile POS & Faster Checkout 21:00 Upselling Outfits Instead of Products 23:00 The Checkout Strategy 24:45 Marketing with Local Communities 26:30 Why JD Says "Last Chance" Instead of Clearance 28:15 Getting Shoes to Customers in Under 90 Seconds 30:10 Leading Retail Teams from the Shop Floor 33:00 Customer Service Philosophy 35:30 The $3 Bag That Became a Fashion Statement 38:00 Final Thoughts Connect with Dean Here:   / deansalakas   or Join 4000+ members for free in our Retail Community. https://www.linkedin.com/company/reta...