Programmatic Optimization Explained | Programmatic Intermediate Ep. 4

Struggling with poor CTR, wasted budget, or underperforming campaigns? In this episode of the Programmatic Intermediate Series, we break down how to optimize your programmatic campaigns step-by-step using real-world examples. Learn how to control pacing, improve performance, and scale what actually works using data—not guesswork. 🚀 In this video, you’ll learn: 00:00 Introduction 00:35 What is Campaign Optimization? 01:35 Understanding Pacing vs Performance 01:46 Pacing Basics with Nike Campaign Example 02:13 Even Pacing Explained 02:27 Front-Loading (Ahead Pacing) Explained 03:04 ASAP Pacing Explained 03:21 How to Monitor Pacing in DV360 03:33 Pacing Formula Explained 03:49 Performance Levers for Optimization 04:05 Bid Strategy Optimization 05:04 Frequency Capping & Ad Fatigue 05:26 Audience Targeting Refinement 05:52 Creative Rotation & A/B Testing 06:21 Site & Placement Exclusions 07:49 Dayparting Optimization 08:26 Essential Reports for Optimization 08:34 Pacing & Delivery Report 08:57 Site Placement Report 09:10 Audience Performance Report 09:33 Creative Performance Report 09:56 Nike Campaign Optimization Case Study 11:16 The Optimization Loop (Monitor → Diagnose → Act → Repeat) 12:14 Optimization Best Practices & Cadence 12:25 Key Takeaways 13:03 Final Thoughts & Next Steps 💡 Whether you're using DV360, Trade Desk, or Amazon DSP, this guide will help you make every ad dollar work smarter. 📌 Watch the full Programmatic Intermediate Series to level up your skills. Instagram:   / rishulsethi