I Compared 2 Steam Indie Game with the Same Impressions. Here’s What Happened.

For every indie game dev struggling with Steam traffic: Why does one game get thousands of clicks while another gets ignored with the exact same impressions? I opened up my Steamworks backend to compare real data from two of my games (Northend Tower Defense & Deepstone Rift). Instead of guessing what makes a "good" capsule art, we analyze real CTR percentages, store page impression breakdowns, and why standard capsule advice often fails in practice. If you're an indie game dev prepping your Steam store page or trying to figure out why your wishlists are flat, this real-data post-mortem shows what actually happens when players see your game on Steam. ☕ SUPPORT THE STUDIO If you find my videos helpful, consider supporting the journey: 🔗 https://ko-fi.com/omerdevng 🚀 MY GAMES ON STEAM Check out the projects I’ve built and see what I’m working on now: 🕹️ Northend Tower Defense: https://bit.ly/NorthendTowerDefense 🕹️ Deepstone Rift: https://bit.ly/DeepstoneRift 💬 Join our Discord (Ask me for a Playtest Key!):   / discord   🛠️ THE DEV JOURNEY I’m Omer, a Lead Unity Developer documenting the transition from a 9-to-5 career to full-time indie game development. On this channel, I share: Personal stuff & Technical Deep Dives & Struggles Solo Devlogs & Studio Strategy The Business of Steam Marketing 📱 STAY CONNECTED   / omerdev     / omerdev   https://x.com/OmerDev ⏱️ Chapters: 00:00 - The Missing Data in Steam Capsule Tutorials 00:23 - The Search for Real Steam CTR Numbers 01:26 - Comparing Northend Tower Defense vs. Deepstone Rift 02:12 - Steamworks Analytics: Impressions Breakdown 03:20 - CTR Comparison (5.1% vs 3.0%) 04:07 - Why Traffic Source Matters (Publisher vs. Tag Recommendations) 05:57 - Capsule A/B Test: New Design Results (3% to 4.2% CTR) 06:45 - The Relationship Between Impressions & CTR 07:48 - Question#1 to the devs 08:03 - Question#2 to the devs 08:31 - Why CTR Directly Impacts Wishlists 09:10 - Homepage Capsule Secret: Big Characters vs. Busy Scenes 09:43 - Outro & Final Thoughts #gamedev #indiedev #steamworks #gamemarketing