Stop measuring sales enablement ROI like this

Measuring sales enablement ROI is rarely as straightforward as people make it sound. In this video, I share a practical way to think about enablement impact, how to connect activity to execution and outcomes, and why contribution is often more useful than attribution. 📘 Full guide: https://federicopresicci.com/blog/sal... 📄 Download the high-resolution one-pager: https://federico-presicci.kit.com/56e... 00:00 Why enablement impact is hard 01:43 Measure impact as a chain 04:10 ROE and own shape support 05:59 One page impact plan example 08:58 Common ROE pitfalls 10:50 Baseline and attribution 12:45 Scaling measurement by maturity 16:00 One page ROE contract