Your sales enablement program is probably starting in the wrong place

Most sales enablement programmes start with a solution rather than a problem. In this video, I explain how to determine whether an issue actually requires a sales enablement programme, how to diagnose performance gaps properly, and how to design programmes that drive meaningful behaviour change in the field. 📘 Full guide: https://federicopresicci.com/blog/sal... 📄 Download the high-resolution one-pager: https://federico-presicci.kit.com/975... 00:00 From Requests to Programs 01:51 What a Program Really Is 03:07 Phase Zero Triage Filter 06:36 Decision Brief and Common Pitfalls 12:14 Diagnose the Real Gap 13:26 Six Barriers to Adoption 18:17 Adapt the Framework 22:47 Triage Session and Wrap Up