LinkedIn Isn't a Megaphone: 5 Collaborations That Grow Your Practice

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report LinkedIn Isn’t a Megaphone: 5 Collaboration Moves to Grow Your Podiatry Practice Tyson Franklin and co-host Jim McDannald, DPM discuss how podiatrists can use LinkedIn as a collaboration tool rather than a promotional megaphone, drawing on Tyson’s list of 26 podiatrists to follow on LinkedIn in 2026 and a companion PDF featuring responses from 20 of them. They outline five practical ways LinkedIn can grow a practice: co-creating content instead of pitching (webinars, panels, podcast swaps, thoughtful commenting), building two-way referral networks across cities, countries, and specialties, recruiting or getting recruited through consistent posts and networking, turning vendor relationships into marketing leverage via outcomes and case studies, and forming a peer “brain trust” for major business decisions. They encourage listeners to make one concrete LinkedIn move this week and download the 2026 list via LinkedIn or podiatrygrowth.com. 00:00 Welcome and Catch Up 01:06 LinkedIn Not a Megaphone 04:12 26 to Follow and PDF 05:37 Co Create Don't Pitch 09:17 Build Referral Networks 12:04 Recruiting and Careers 16:53 Vendor Leverage Partnerships 19:58 Peer Brain Trust 24:15 Recap and Next Steps 27:13 Wrap Up and Teaser Listen to the full podcast episode to hear more from Jim and Tyson on the latest in business, the economy, and investing: https://open.spotify.com/show/71siUnI... https://podcasts.apple.com/us/podcast... Subscribe to our channel:    / @podiatrymarketing   Find complete show notes at: Podiatry Marketing: https://www.podiatry.marketing/ Talk with us about you and your practice: https://www.podiatry.marketing/contact/ Need some guidance with your marketing or practice: Jim McDannald, DPM - Podiatry Growth - https://podiatrygrowth.com/ Tyson E. Franklin - Podiatry Business Coach: https://www.tysonfranklin.com/ LinkedIn: Jim -   / mcdannald   Tyson -   / tysonfranklin66