Dig the Well Before You Need the Water
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/report Dig the Well Before You Need the Water: Building Referral Relationships for Podiatry Growth Jim McDannald, DPM, and co-host Tyson Franklin discuss why podiatrists should “dig the well before you need the water” by building referral relationships long before a slowdown hits. They explain that many clinics network too late, that referrals are a byproduct of trust and consistent visibility, and that seasonality, weather, and economic shifts can create dry spells. Key strategies include networking most when you’re busy to avoid desperation, diversifying referral sources instead of relying on one, giving before asking through helpful support and introductions, staying visible without being annoying, educating existing patients about all services so they refer, and building a strong reputation through community involvement, speaking, content, and excellent patient experiences. Their final takeaway: take small, consistent actions every week to build multiple “wells” that sustain the practice through tough times. 00:00 Welcome and Banter 01:20 Dig the Well Concept 02:19 Start Before Slowdowns 03:17 Relationships Create Referrals 05:51 Seasonality and Multiple Sources 09:50 Network When Busy 12:11 Diversify Referral Wells 14:43 Give Before You Ask 16:05 Stay Visible Consistently 18:41 Patients as Referral Wells 20:23 Build Reputation Early 22:19 Small Weekly Actions 25:08 Closing Thoughts and Quote Listen to the full podcast episode to hear more from Jim and Tyson on the latest in business, the economy, and investing: https://open.spotify.com/show/71siUnI... https://podcasts.apple.com/us/podcast... Subscribe to our channel:    / @podiatrymarketing  Find complete show notes at: Podiatry Marketing: https://www.podiatry.marketing/ Talk with us about you and your practice: https://www.podiatry.marketing/contact/ Need some guidance with your marketing or practice: Jim McDannald, DPM - Podiatry Growth - https://podiatrygrowth.com/ Tyson E. Franklin - Podiatry Business Coach: https://www.tysonfranklin.com/ LinkedIn: Jim -   / mcdannald  Tyson -   / tysonfranklin66  00:00 Welcome and Banter 01:20 Dig the Well Concept 02:19 Start Before Slowdowns 03:17 Relationships Create Referrals 05:51 Seasonality and Multiple Sources 09:50 Network When Busy 12:11 Diversify Referral Wells 14:43 Give Before You Ask 16:05 Stay Visible Consistently 18:41 Patients as Referral Wells 20:23 Build Reputation Early 22:19 Small Weekly Actions 25:08 Closing Thoughts and Quote
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