Por que a Perini está fechando lojas em Salvador?

The Perini store in Pituba has just closed. A landmark of Bahia's retail industry, founded in the 1960s, the company has shrunk: of its eight stores, only three remain (on February 27th, after this video was published, the Pituba unit closed, bringing the number down to two). Known for its personalized service and iconic products—such as its chicken and catupiry cheese croquette—the brand lost strength after being sold to the multinational Cencosud. Today, it is trying to reinvent itself in the face of the rise of wholesale retailers and the changes that have affected other classic Bahia chains, such as Hiper Bompreço. Meanwhile, the Faro family, founders of Perini, are betting on another success: Almacen Pepe, which has just opened a new location. In this video, we visit the Perini stores that are still standing, listen to former customers and researchers to try to answer: what happened to Perini? Reporting: Fernanda Santana and Eduardo Bastos Script: Fernanda Santana Editing and images: Eduardo Bastos Image research: Eduardo Bastos, Fernanda Santana, Graça Figueiredo, Milton Cerqueira and Sora Maia.