쿠팡 때문에? 삼성 LG가 하이마트를 통째로 굶겨 죽이고 있는 진짜 이유

Even though the largest World Cup in history was held, why didn't Hi-Mart sell a single large-screen TV? In the three seconds we spend searching for the "lowest price" with our fingers, the giant of South Korea's home appliance distribution is collapsing. People often say that Hi-Mart's crisis is due to "Coupang." However, that is only half true. What truly sank Hi-Mart was not an external enemy, but Samsung and LG—companies that had shared joys and sorrows for decades—and, ironically, the "high-end home appliances that were incredibly hard to break" themselves. In an era where money is not circulating and marriages and moving are declining, we sharply dissect the brutal survival game of offline appliance stores—which have transformed from places selling new products into "places to clean and repair old ones"—and the economics hidden behind it. [Timeline] 00:00 The Current State of Hi-Mart After the Disappearance of the World Cup Boom 01:12 170 Stores Closed in 6 Years; The Reason 160 Million Won Disappears Daily 02:45 The Shift in Information Power: The End of the "Employees Knew, Customers Didn't" Era 04:10 A More Terrifying Enemy Than Coupang: Why Samsung and LG Have Descended to Become Sellers 05:38 "Failed Because They Made It Too Well": The Curse of Home Appliances Created by Upward Standardization 07:05 Decline in Marriage and Moving, and Stores Where 'Moments of Life' Have Evaporated 08:22 The Dilemma of Closure: Reducing Stores Allows Us to Hold On, But the More They Reduce, the More They Are Forgotten 09:50 Hi-Mart Hides in the Repair and Used Market; Will It Survive? #HiMart #HomeAppliances #SamsungElectronics #LGElectronics #Coupang #RetailTrends #ConsumerSentiment #EconomicStorytelling #OfflineStores #KnowledgeChannel