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39 trillion won. This is the astronomical mountain of debt shouldered by Lotte Group, a retail giant that once aspired to become the fourth-largest conglomerate in South Korea. As its chemical division—including its cash cow Lotte Chemical—sank into a swamp of multi-trillion-won deficits and the retail sector plummeted alongside it, the group is now facing the unprecedented humiliation of having to put up its 555-meter, 123-story "Lotte World Tower"—the heart and symbol of the group—as collateral for banks. How on earth did it end up in this state? While Coupang completely overturned the retail ecosystem with its early-morning delivery service, Lotte remained trapped in an outdated formula of "real estate expansion," pouring money solely into trillion-won M&As for offline stores. The e-commerce platform "Lotte On," launched belatedly with an investment of 3 trillion won, suffered a crushing defeat, accumulating a deficit of nearly 600 billion won. Lotte Hi-Mart's market capitalization has evaporated by 90%, and a bloody wave of large-scale restructuring and voluntary retirement is sweeping across all its subsidiaries. 39 trillion won. However, the collapse of offline giants is not just Lotte's problem. Every time a large supermarket closes, it triggers a terrifying butterfly effect: sales in surrounding neighborhood commercial districts plummet, and hundreds of local jobs vanish in an instant. We have thoroughly dissected the painful blunders of giant conglomerates that missed the "golden time" for change, and the chilling bill this delivers to our daily lives and local economies. Please check out the video right now to see the crisis facing Korean domestic companies and their true structure—topics often overlooked in the news. 📢 Please Read! To help viewers easily understand, we have summarized the structural changes in the complex retail industry and the trends of corporate financial crises in a very simple and easy-to-understand manner. The Knowledge Discovery Team channel is not intended to blindly criticize specific companies or individuals; rather, it was created to broaden our general knowledge regarding the economic and industrial issues surrounding our lives. As global market trends and the retail environment are constantly changing, we ask that you use this video solely as a reference to build useful economic knowledge. I would appreciate your kind understanding that I bear no legal responsibility for the consequences of your own judgment. I hope you all gain some deep insight! ⏱️ Timeline 00:00 Intro — 39 Trillion Won Debt, Even Lotte World Tower Put Up as Collateral to Banks 01:05 Lotte On Posts Deficits for 6 Consecutive Years — 590 Billion Won Evaporates and Chemical Division Collapses Simultaneously 03:17 Bloodbath on the Ground — Hi-Mart Market Cap Evaporates 90%, Voluntary Retirements Follow 05:21 The DNA of M&A — Bought Everything That Made Money, But It Was All Offline 07:23 "Opening Stores Makes Money" — The Pitfalls of a Success Formula That Worked for Decades 08:37 Why Lotte On Failed — The End of the 3 Trillion Won Investment for the 'Korean Netflix' 10:24 It Was Not PF Failure — The Collapse of the Owner-Centric Top-Down System 13:01 Credit Rating Dominoes — Simultaneous Downgrades of 6 Companies, 0 Corporate Bond Buy Orders 16:21 The Other Side of Emergency Management — Employees Fired, Sons Promoted 17:02 Only Coupang Smiled — Lotte Group The Price of 5 Wasted Years 19:17 If One Mart Closes — 1,374 Jobs and a Local Business District Collapse 23:06 Three Alternatives for Lotte's Survival 24:43 Outro — How Is Your Neighborhood Lotte Mart? #LotteGroup #LotteCrisis #LotteChemical #RetailIndustry #Ecommerce #Restructuring #EconomicKnowledge #CorporateAnalysis [Notice and Disclaimer] Source: All content included in this video is the result of thorough literature research and multifaceted fact-checking. Production Method: To help viewers understand quickly, we have utilized some AI technology to reconstruct the content in an easy-to-understand manner. Caution: The information provided is for general reference purposes only and does not compel specific actions or solicit investments. Please be advised that [Knowledge Discovery Team] bears no legal responsibility for any personal judgments or consequences derived from the information in this video.