¿Por qué Chupa Chups se venden SOLO en las cajas?

Have you ever noticed? Everywhere you look, next to the cash registers, there are Chupa Chups lollipops. The reason they're there, why Chupa Chups was the first lollipop in space, why famous soccer players and singers sucked on them… all of this is one of the most beautiful and successful case studies on how the marketing world works. ⏰ Content 0:00 How Chupa Chups was born 1:22 Solve your customers' problems 3:05 Sometimes the brand doesn't matter 5:45 Become an expert 7:27 Where to communicate 8:35 New markets 9:54 Innovation #ChupaChups #lollipop #SalvadorDali