¿Por qué no huyeron del restaurante en llamas?

You've almost certainly seen those horrific videos of the bar on fire in Switzerland. You probably watched them in disbelief, wondering why no one ran away when there was still time. The reason is called the herd effect, also known as conformity bias. Simply put, it means that people copy the behavior of others, even when they might personally think something completely different. Believe it or not, this behavior is supported by numerous scientific studies. In fact, I'm sure you yourselves have experienced the herd effect many times—fortunately in much less dangerous situations. ⏰ Chapters 0:00 Introduction 1:46 Peer Pressure 5:21 The Herd of Sheep 9:29 Fire in the Room 13:10 Fatal Consequences 17:10 Marketing Tricks