Ngobrol sama Bos Marketing-nya IKEA: Bahas Bocoran Strategi sampai Tips Leadership

HELLO! Welcome back to another episode of Marketin Talks 😆! Here, we’ve got to have a chit-chat with a senior marketer with a wealth of experience in marketing—from agency to client-side: Irfansyah Kurnia Putra, Head of Marketing at IKEA Indonesia. As you might guess, di Talks kali ini, obrolan kami sama Pak Irfan emang nggak jauh-jauh dari soal strategi marketing IKEA dan cerita di balik perjalanan IKEA selama 10 tahun lebih di Indonesia. TAPI… percayalah! Di luar itu semua, obrolan lainnya juga nggak kalah insightful lho! Soalnya di sini, kami juga sempat ngulik pandangan Pak Irfan secara lebih general soal lanskap marketing, plus… ada juga bahasan soal gimana caranya jadi leader yang oke—yang bisa ngebawa tim kita jadi top-performing. Above all, intinya sih, video ini really worth watching-lah! So, tonton langsung aja videonya sampai habis dan… enjoy! xD —— 🔖 Chapters 00:00 - Intro 02:16 - Flashback to IKEA 10+ Years Ago 03:04 - Get to Know Irfansyah Kurnia Putra (Irfan) 05:48 - Irfan on Marketing and Brand Building 09:52 - Irfan and IKEA Indonesia 11:26 - IKEA Indonesia and Its Marketing Story 29:45 - IKEA Story: Surviving the 10+ Years in Indonesia 33:36 - What Customers Say about IKEA? 35:07 - IKEA’s Big Name: A Benefit or A Pressure? 36:59 - Irfan’s Story: Career Story before IKEA 43:20 - Insight from Irfan: Being a Capable Leader 47:02 - How It Feels to Work with Irfan? 47:54 - Irfan: Dear All Marketers… —— Marketin is a channel that will provide you all the valuable insights on growth marketing strategies, from data-driven and research-based knowledge to talks with marketing experts. | Part of tempo.co. Let’s empower your marketing journey by clicking “SUBSCRIBE”, NOW! —— Go visit our other channels: 📸 Instagram:   / hi.marketin   🎵 TikTok:   / hi.marketin   —— For business inquiries: 📩 [email protected] —— A big APPRECIATION to everyone for watching this. See you in our next videos!