Kupas Tuntas: Marketing vs. Branding, Mana Lebih Penting?! | Marketin Talks with Yasa Singgih

Di era 2014-2016, brand lokal Men’s Republic bikinan Yasa Singgih itu… terkenal banget! Tapi, beberapa tahun kemudian, performanya terus menurun. Men’s Republic telat berbenah. Alhasil, Yasa pun mutusin buat lahir kembali alias ngelakuin rebranding. TAPI, at the same time, Yasa pun udah “terlanjur” bikin bisnis lain; sebuah bisnis agency yang fokus ke marketing, branding, dan advertising, bernama BUZZLE. Yap! Berkat pengalamannya di dunia bisnis, BUZZLE ini pun sekarang udah berhasil nanganin lebih dari 100 brand. Dan di Talks kali ini, kita bakal segera gali cerita perjalanan Yasa sekaligus perspektifnya soal bisnis, branding, marketing, sekaligus advertising—based on his 11+ years of experience. So, if you want to know more about this, just keep watching this video and… ENJOY! xD — 🔖 Chapters 00:00 – Intro 02:46 – Yasa Singgih: From Men’s Republic to Buzzle 08:26 – Men’s Republic: The Problems and Decline 12:25 – From Men’s Republic to Republic: The Rebranding Story 14:16 – Understanding the Evolving Market and Consumer Behavior 18:22 – Branding vs. Marketing: Yasa Singgih’s Definition 21:17 – Branding vs. Marketing: Which Should Come First? 22:28 – Brand Building for Marketers: Principles and Contributions 23:43 – Brand Building: A Simple Step-by-Step Guide 27:55 – Yasa Singgih as a Leader and Marketer 29:50 – Yasa Singgih’s Framework: Knowledge vs. Wisdom 36:36 – Branding, Marketing, Advertising, and Selling 41:50 – Balancing Branding and Marketing 48:57 – How to Define the Best Marketing Strategy 53:38 – Crafting Brand’s Legacy 55:13 – Closing Statement: Dear Marketers… —— Go visit our other channels: 📸 Instagram:   / hi.marketin   🎵 TikTok:   / hi.marketin   —— For business inquiries: 📩 [email protected] 💬 https://bit.ly/rombakWA —— A big APPRECIATION to everyone for watching this. See you in our next videos! Stay informed. Stay agile. 🔥