Marketing vs. Sales: Kenapa Marketer Wajib Paham Sales? | Marketin Talks with Nanang Siswanto

As marketers, pernah gak sih kalian bertanya-tanya soal ini: • Apa sih, bedanya sales dan marketing? • Hari gini, kenapa marketing juga ngurusin sales? • Di bisnis itu, mana lebih penting: Sales atau marketing? • Idealnya, marketing sama sales itu digabung atau dipisah? • Mana lebih penting: Orang marketing paham sales atau sebaliknya? • Kenapa sih, dua tim ini kabarnya sering salah-salahan terus? Well, kalo pernah, maka kalian ada di video yang tepat! Soalnya, lewat obrolan Marketin Talks bareng Nanang Siswanto, VP Marketing & Sales, PT. Suri Nusantara Jaya (Surifood & Toko Daging Nusantara) sekaligus sosok yang punya 20+ tahun pengalaman di bidang marketing (dan juga sales) ini, kami yakin, kalian bakal dapetin seluruh jawabannya. Bahkan, bukan cuma jawaban dari pertanyaan-pertanyaan di atas, tapi kalian juga bakal dapetin pembahasan dari sudut pandang yang lebih menyeluruh, termasuk apa aja bagian dari sales yang wajib dipahami marketers. So, tanpa perlu berlama-lama lagi baca caption ini, langsung aja… let’s dive in dan tonton video ini sampai selesai! ENJOY! xD —— 🔖 Chapters 00:00 - Intro 02:10 - Exploring Nanang’s Marketing Journey 11:01 - Staying in Marketing Because of the Consumers 13:24 - The Relationship Between Marketing and Sales 15:45 - Marketing and Sales Dynamics in Developing New Products 17:42 - Why Marketing and Sales Need Their Own Divisions 19:41 - Marketing: Own the Sales Results, Not the Sales Process 24:19 - Marketing vs. Sales: Who Should Understand Who? 26:49 - In-Store Promotions: A Trade Marketing Game 30:37 - The Sales Reality Every Marketer Should Understand 36:43 - Why Marketing & Sales Clash (and How to Fix It) 38:56 - For Marketers, It’s All about the Basics and Fundamentals 41:25 - Can Sales Team Insights Contribute to Creative Campaigns? 44:47 - What Other Industries Can Learn from FMCG 48:49 - Anticipating Challenges: How to Be a Better Marketer 53:03 - Dear Agile Marketers: Just Keep Learning —— Go visit our other channels: 📸 Instagram:   / hi.marketin   🎵 TikTok:   / hi.marketin   —— For business inquiries: 📩 [email protected] 💬 https://bit.ly/rombakWA —— A big APPRECIATION to everyone for watching this. See you in our next videos! Stay informed. Stay agile. 🔥