なぜあなたのブランドは選ばれないのか？ブランディングからブランドマネジメントへ

This video explains the four stages of customer-based brand management (awareness, perceived quality, brand association, and customer loyalty) as proposed by David Aaker. It points out that many companies fail to achieve the desired results from marketing activities such as social media and logo redesigns because they focus solely on branding while neglecting crucial stages like perceived quality and brand association. The video then introduces three practical steps for diagnosing and improving your brand strategy. Take this opportunity to review your company's brand management. ◾️ We are offering a free report on marketing/systematized management. ▶️ https://utage-system.com/p/44Ol5XLqRHkv ◾️ For inquiries about marketing and employee training, please contact us here: ▶️ https://www.businessjin.com/contact/ ◾️ We also offer a free email newsletter: ▶️: https://mailchi.mp/6ca9ff0a6538/mailm1 💬 Share your experiences and questions in the comments section! Let's learn together in our community! 👍 If you liked this video, please hit the "Like" button and don't forget to subscribe! 🔔 Click the bell icon to receive the latest updates! #marketing #customeracquisition #corporatesales #btobmarketing #differentiationstrategy #differentiation #redocean #blueocean #marketingbeginner #corporatesales #contentmarketing 00:00 Why doesn't branding guarantee sales? 01:30 [Case Study] Common Branding Failures 03:23 Why is branding not enough? 04:17 Four Stages to Creating a Selling Brand 08:15 From Awareness, Visual Value, and Brand Creation to Loyalty 11:58 Three Steps to Brand Building 15:33 Brand Building Checklist