【営業リーダー必見‼️】売上が停滞する営業組織の共通点〜カスタマージャーニーとジョブ理論で営業を構造化

This video explains why increasing sales doesn't necessarily lead to increased revenue. It discusses the necessity of designing a "sales structure" by combining customer journey analysis and job-to-be-done theory. In particular, it highlights how to apply Professor Christensen's job-to-be-done theory to business strategy. Please also refer to the following videos mentioned in this video: ◾️ What is a Customer Journey? ▶️    • 【経営者必見‼️】カスタマージャーニーとは？作り方と活用ポイント：顧客が戻ってこない...   ◾️ Enhance Your Customer Journey with AI ▶️    • カスタマージャーニーでAI活用して、売上を爆増させるには⁉️ #マーケティング   ◾️ Identifying Customer Needs with Job-to-Be-Done Theory ▶️    • 【経営者必見❗️】顧客には“進歩”を売れ‼️──ジョブ理論で見抜く本当のニーズ   ◾️ We are offering a free report on marketing/systematized management. ▶️ https://utage-system.com/p/44Ol5XLqRHkv ◾️ For inquiries about marketing and employee training, please contact us here: ▶️ https://www.businessjin.com/contact/ ◾️ We also offer a free email newsletter: ▶️: https://mailchi.mp/6ca9ff0a6538/mailm1 💬 Share your experiences and questions in the comments section! Let's learn together in our community! 👍 If you liked this video, please hit the "Like" button and don't forget to subscribe! 🔔 Click the bell icon to receive the latest updates! #marketing #customeracquisition #corporatesales #btobmarketing #differentiationstrategy #differentiation #redocean #blueocean #marketingbeginner #corporatesales #contentmarketing 00:00 Does increasing sales decrease revenue? 00:49 Common characteristics of companies that fail in sales 01:51 The importance of a sales structure 03:43 The roles of sales and marketing 04:52 The biggest reason for failure is "hard selling" 05:38 The customer journey in sales 06:59 Job theory in sales 08:16 How to combine customer journey and job theory 08:28 Three steps you can use in practice 11:21 Sales structure checklist