Эффективная презентация товара или услуги в продажах

Learn what elements make up an effective sales presentation of a product or service. 🌐About the business coach: Vitaly Golitsyn is a sales business coach with experience in 70 cities in 17 countries. Clients: Mercedes Benz, Mitsubishi, Oriflame, Hilton, Barett, ROSENERGOATOM, and others. 🔥 10 free checklists and PDF books to increase sales as a gift: https://golitzyn.com/academy/ 📕 Free PDF book "90 Answers to Customer Objections" https://golitzyn.com/90-otvetov/ 📈 Vitaly Golitsyn's Online Sales Academy: http://free.golitzyn.com/academy ⚡️ Our services: Corporate sales training: https://golitzyn.com/biznes-trener Corporate online sales schools: https://golitzyn.com/online_school/ Script and scenario development Sales: https://golitzyn.com/script_prodazh/ 👉 Follow us on social media: Instagram:   / vitalygolitzyn   Facebook:   / vitalygolitzyn   Vkontakte: https://vk.com/vitalygolitzyn Telegram: https://t.me/VitalyGolitzyn Website: https://golitzyn.com When it comes to selling a product or service to a client, the product presentation is one of the most important stages of the sales process. In this article and video, you will learn an example of a sales presentation for a product or service, as well as the key elements it should include. You will be able to create an effective presentation with the highest conversion rate. 1. The presentation should align with the client's goals and values. This is a key element in selling products and services to buyers. It's essential to correctly identify customer needs and hit their key selection criteria. 2. Customers are initially biased when it comes to salespeople's words. Include some outside opinions and compelling evidence in your presentation. This could include case studies, testimonials, statistics, certificates, research, etc. 3. Most people think in images or so-called pictures. For example, when buying a house, they imagine sitting on the terrace in the evening, drinking wine, and admiring the sunset. If they're buying weight loss products, they imagine receiving compliments while lying in a swimsuit on the beach, etc. Every client has a final emotional image or picture they want to derive from using your product. And if you manage to capture this image in your presentation, the client won't be able to resist. 4. Many people use clichéd phrases in their presentations: "We offer high quality, fast service, low prices," etc. But this hasn't been "getting" customers for a long time. To make a presentation compelling, you need to include specifics. For example, not fast service—we'll do it in 30 minutes; not high quality—a 10-year service life, etc. Everything is learned through comparison, and such specific arguments are more persuasive. 5. The next argument is urgency, which influences customers based on the so-called prospect theory. This theory states that most people prefer to avoid a loss rather than gain a benefit. How to use this? It's simple: promotions, deadlines, limited quantities of products, disappearing discounts, etc. All of this still has a magical effect on customers and motivates them to buy. 6. After you've presented your product, invite the customer to take the target action, i.e., move on to the next stage of your sales funnel. This could include filling out a brief, inviting a viewing, having a surveyor visit, sending a commercial proposal, visiting a fitting room, etc. Oddly enough, many people overlook this very moment and begin selling the product without the preliminary stage. But the main goal during the product introduction stage is to sell the target action, not the deal itself. So, colleagues, let's summarize. For a client to make a purchase, during the presentation, they must receive answers to 5 key questions: 1. Why this particular product? How will the product meet their goals and values, and what benefits will the client receive? 2. Why should they buy from your company? What is your advantage over the competition? 3. Why is it better not to postpone the decision? What will they lose if they don't make this decision? 4. Why should they believe all this? What evidence is there that all this is true? 5. What should they do next? What simple next action is required of them. Now take your presentation and see if it answers these questions. This way, you can significantly improve it to create an effective sales pitch for your product or service. FREE sales articles: https://goo.gl/6Dp7jB FREE sales videos: https://goo.gl/Nf6qqs #VitalyGolitsyn #SalesSteps #SalesEnhancement #ProductPresentation #ProductPresentationExample #ProductAdvertisingPresentation #ProductPresentation #Presentation #SellingPresentation #SalesPresentation #ProductPresentation #ProductPresentationExample #ProductPresentation #EffectivePresentation #ServicePresentation