POR QUE O BOTICÁRIO (AINDA) NÃO ENTROU NA BOLSA DE VALORES?

Could going public destroy value? Why has Grupo Boticário never filed an IPO? Grupo Boticário is one of the largest beauty companies in Brazil — and yet it has never filed an IPO. In this exclusive cut from episode 225 of Market Makers, Fernando Modé, the company's CEO, explains in detail why the IPO never happened, even with the wind in the industry's favor and pressure from Faria Lima. Modé reveals that the company already operates as if it were listed, with governance practices, disclosure of audited results and events with banks and creditors. The difference? The growth of the chain has always been driven by third-party capital from the franchisees themselves, which already works as a form of intelligent capitalization aligned with the operators. In addition, the executive shows, with numbers, that keeping the capital in the company generated much more value than selling a stake in it and investing the money in the financial market. He also talks about the corporate culture, the strength of the founding leaders and the long-term vision that vaccinated the group against the “glimpse of the IPO”. Do you think every successful company should go public or is Boticário right to remain private? 📌 Subscribe to the channel and turn on notifications so you don't miss any episodes! 📢Support Market Makers and help strengthen the capital market in Brazil! Click on the link and become a member of our channel for only R$7.99 per month:    / @mmakers   📩Join our free newsletter: https://lp.mmakers.com.br/newsletter_... 📢 Advertise your brand on Market Makers: [email protected] 📚Market Makers Library: https://mmakers.com.br/biblioteca-mar... 📽 WATCH THE FULL EPISODE 225 ON YOUTUBE:    • COMO ESSE EX-ADVOGADO VIROU CEO DE UM IMPÉ...   - - - - - - - - HOW DID BOTICÁRIO BECOME THE LARGEST BEAUTY AND COSMETICS FRANCHISE IN THE WORLD? | Market Makers #225 Presenters: Thiago Salomão (Presenter and Market Makers analyst) Guest: Fernando Modé (CEO of Grupo Boticário) #BOTICÁRIO #CEO #FERNANDOMODÉ #STOCKSTOCKEXCHANGE #INVESTMENTS #FINANCIALMARKET #MARKETMAKERS #THIAGOSALOMÃO