COMO FUNCIONA A DOPAMINA? O NEUROTRANSMISSOR DO PRAZER

Is Dopamine Ruining Your Ability to Invest Well? In this excerpt from episode 219 of Market Makers, we delve into the behavioral traps of the financial market through the lens of neuroscience. Based on the book “Dopamine Nation” and the reflections of IP Capital, we discuss how excessive stimuli of pleasure – whether on cell phones, social media or home brokers – directly affect our decision-making. Dopamine, this neurotransmitter that drives desire and motivation, can also be the cause of impulsiveness that leads to loss of money. You will understand why modern society is increasingly unable to deal with pain and discomfort – and how this is reflected in the ups and downs of the stock market. We talk about the relationship between pleasure and pain in the brain, the dopaminergic circuits that accelerate or slow down decisions, the role of impulsiveness in the market and how confidence is always procyclical. Real-life cases, such as IP Capital's investment in Netflix, show how enduring pain can generate extraordinary returns – and what differentiates a rational investor from one addicted to immediate rewards. Have you ever noticed how your daily vices impact your financial decisions? 📌 Subscribe to the channel and turn on notifications so you don't miss any episodes! 📢Support Market Makers and help strengthen the capital markets in Brazil! Click on the link and become a member of our channel for only R$7.99 per month:    / @mmakers   📩Join our free newsletter: https://lp.mmakers.com.br/newsletter_... 📢 Advertise your brand on Market Makers: [email protected] 📚Market Makers Library: https://mmakers.com.br/biblioteca-mar... 📽 WATCH THE FULL EPISODE 218 ON YOUTUBE: https://youtube.com/live/Iz4LYseL5hE - - - - - - - - HOW DOES DOPAMINE WORK? THE NEUROTRANSMITTER OF PLEASURE Hosts: Thiago Salomão (Host and Market Makers analyst) and Matheus Soares (Co-host and Market Makers analyst) Guests: Gabriel Raoni (partner at IP Capital Partners) #INVESTMENTS #PSYCHOLOGY #STOCKMARKET #FINANCIALMARKET #MARKETMAKERS #THIAGOSALOMÃO