O IMPÉRIO DE BILHÕES: OS SEGREDOS DO GRUPO BOTICÁRIO

In this episode #225 of the Market Makers podcast, Fernando Modé, CEO of Grupo Boticário, reveals the behind-the-scenes of one of the boldest and most strategic decisions in the beauty market in Brazil: creating a direct sales channel that competes with its own franchises. Modé begins by highlighting that Brazil is the 2nd largest perfume market in the world, surpassing even China in this segment, and that the country is a growth leader among the top 10 global markets. He explains how the national Personal Hygiene, Perfumery and Cosmetics (HPPC) market generates more than R$170 billion per year, with emphasis on proprietary channels (such as stores and franchises) and the accelerated growth of digital retail. Throughout the conversation, he delves into topics such as: Grupo Boticário's strategy when competing with its own channels; The logic of omnichannel and how the group integrates stores, e-commerce and direct sales; The challenge of offering a differentiated consumer experience in each channel; -The organizational transformation needed to support this multichannel model; -The behavior of the modern consumer: multichannel, multimission and multibrand; -The creation of Eudora and how it boosted the company's digital and direct strategy; -Credit management for millions of resellers and the logistical impact of the model. According to Modé, more than pushing products, Grupo Boticário seeks to accompany the consumer at every moment of their journey, respecting their desires and needs. Do you believe that companies should compete with their own channels to keep up with the modern consumer? How do you usually buy your beauty products – store, e-commerce or direct sales? 📌 Subscribe to the channel and turn on notifications so you don't miss any episodes! 📢Support Market Makers and help strengthen the capital market in Brazil! Click on the link and become a member of our channel for only R$7.99 per month:    / @mmakers   📩Join our free newsletter: https://lp.mmakers.com.br/newsletter_... 📢 Advertise your brand on Market Makers: [email protected] 📚Market Makers Library: https://mmakers.com.br/biblioteca-mar... 📽 WATCH THE FULL EPISODE 225 ON YOUTUBE:    • COMO ESSE EX-ADVOGADO VIROU CEO DE UM IMPÉ...   - - - - - - - - HOW DID BOTICÁRIO BECOME THE LARGEST BEAUTY AND COSMETICS FRANCHISE IN THE WORLD? | Market Makers #225 Presenters: Thiago Salomão (Presenter and Market Makers analyst) Guest: Fernando Modé (CEO of Grupo Boticário) #BOTICÁRIO #CEO #FERNANDOMODÉ #STOCKSTOCKEXCHANGE #INVESTMENTS #FINANCIALMARKET #MARKETMAKERS #THIAGOSALOMÃO