Почему кофе в Skuratov стоит 500 рублей?

Delight your loved ones with Flowwow. Get 15% off your first order with promo code NEWMESSAGE: https://fwow.go.link/7lRzx Advertising by FLOWWOW LLC, Taxpayer Identification Number (INN) 9702020445, erid 2VSb5zCot2V Set up your email newsletter with UNISENDER: https://www.unisender.com/?utm_source... Advertising by UNI PLATFORMA LLC, Taxpayer Identification Number (INN) 9707003468, erid 2VSb5xK6oAy Why go to Skuratov Coffee? You'll be able to answer this question after watching the new episode. We'll tell you how a coffee shop that originated in Omsk wasn't afraid to immediately target Moscow, where competition is fierce. We'll discuss why Skuratov has the most responsive customer service and how this relates to the Siberian mentality and brand values! We'll explore how the company managed to create its first inclusive concept: from layout and design to communication. We'll also explore why coffee costs 500 rubles and why the brand doesn't have a loyalty program. And finally, we'll discuss how Skuratov differs from Surf Coffee and Drinkit. Subscribe to the channel, like it, and tell us which coffee shop team you're on. Timecodes: 00:00 Introduction 00:34 The story of Skuratov: Why did the first coffee shops appear in Omsk and Moscow? 01:47 How Skuratov cultivated its clientele 03:00 Skuratov's philosophy: the most caring service 05:00 Why doesn't Skuratov have a loyalty program? 05:39 Skuratov Coffee's concept and principles 06:40 Skuratov coffee shop design: local artists and minimalism 08:47 How to get a job in Skuratov? 10:01 How did Skuratov create the first inclusive coffee shop? 11:51 Can freelancers work in Skuratov's coffee shops? 12:38 Skuratov's marketing: Not the client, but the guest; not the target audience, but the community 13:05 Why are specialty coffee shops the best in Skuratov? 1:55 PM Skuratov's storytelling: dialogue with clients, online mail for Valentine's Day cards, and running clubs 4:31 PM Why don't Skuratov buy ads? 6:06 PM Skuratov's social media is the best coffee shop case study 6:50 PM Skuratov's YouTube: TV series, festival reality shows, and coffee news 8:16 PM Why does Skuratov actively maintain a Telegram channel? 8:35 PM Skuratov's Advent Calendar 10:05 PM Skuratov Collaborations: Local Artists and Craftsmen 11:23 PM Skuratov Merch: Books, Eco Collections, and Omsk Mugs 12:47 PM Conclusions For advertising and collaboration inquiries: [email protected] TikTok: https://www.tiktok.com/@_newmessage_?... Website: https://www.unisender.com (https://www.unisender.com/) Blog: https://www.unisender.com/ru/blog/ Telegram: https://t.me/unisender VKontakte: https://vk.com/unisender Instagram*:   / unisendercom   Facebook*: https://www.facebook.com/unisender/?l... Habr: https://habr.com/ru/companies/unisend... Unisender School: https://school.unisender.com *Meta is recognized as an extremist organization Sources: https://vc.ru/offline/25648-skuratov-... https://skillbox.ru/media/design/agen...    • Вся правда о маркетинге Skuratov Coffee: к...      • С нуля до 2 млрд. без франшиз и связей – «...   https://podcasts.apple.com/lv/podcast...% B0%D1%80%D0%BA%D0%B5%D1%82%D0%B8%D0%BD%D0%B3-%D0%BF%D1%80%D0%BE-%D0%BB%D1%8E %D0%B4%D0%B5%D0%B9-%D0%BF%D1%80%D0%BE%D1%86%D0%B5%D1%81%D1%81%D1%8B-%D0%B8-% D1%80%D0%B5%D0%B7%D1%83%D0%BB%D1%8C%D1%82%D0%B0%D1%82/id1549369792?i=1000705668882 https://podcasts.apple.com/lv/podcast...% D0%B5%D0%BD%D0%B8%D0%B5-%D0%BE%D0%BC%D1%81%D0%BA/id1523520801?i=1000487377172 https://podcasts.apple.com/lv/podcast... %D0%B5-%D1%88%D0%B8%D1%88%D0%BA%D0%B8/id1704984068?i=1000669014868 https://podcasts.apple.com/lv/podcast...% BE%D0%B5-%D0%B4%D0%B5%D0%BB%D0%BE/id1573393074?i=1000549890857 https://podcasts.apple.com/lv/podcast...%B E-%D0%BF%D0%BE%D1%81%D0%B8%D0%B4%D0%B5%D0%BB%D0%B8/id1552853934?i=1000742586292 https://mesto.mastera.academy/coffee https://makersofsiberia.com/proekty/j...