Mastering Modern Luxury Branding: Insights from Dr. Frank Müller | University of St. Gallen Webinar

Ten hints for successful modern luxury branding Dive into the world of luxury branding with Dr. Frank Müller in this insightful webinar hosted by the University of St. Gallen. As a seasoned luxury marketing expert and a former watchmaking executive, Dr. Müller offers a rich exploration of the latest trends and strategies that define success in today's luxury market. This session covers: Key Success Factors: Learn what makes a luxury brand thrive, from creating compelling brand identities to setting benchmarks in product and service excellence. Market Analysis: Dr. Müller dissects the luxury sector's performance against global economic shifts, providing a nuanced understanding of how top brands can navigate current challenges. Strategic Insights: Acquire practical advice and detailed case studies, including an in-depth review of Mercedes-Benz's luxury strategy, from Dr. Müller. This is a unique opportunity to learn from real-world examples and apply these insights to your own luxury branding strategies. Whether you're a marketing professional, a business strategist in the luxury industry, or simply interested in the intricacies of high-end branding, this webinar is a valuable resource that will equip you with the knowledge to excel in the complex landscape of luxury marketing. The webinar was recorded on June 26, 2024. Please contact us via [email protected] if you would like to receive the slides. 🔔 Subscribe for more insights and expert discussions from the University of St. Gallen’s webinar series. Luxury Summer School: https://imc.unisg.ch/en/programs/luxu... ©Institut für Marketing und Customer Insight (IMC-HSG) 2024 Instagram:   / unistgallen.imc   LinkedIn:   / imc-hsg   Website: https://imc.unisg.ch/