Defining Luxury: Swiss Watch Brands & High-End Brand Strategy with Dr. Frank Müller
Unlock the secrets of luxury branding in this eye-opening webinar featuring Dr. Frank Müller, a seasoned expert in the luxury and high-end market. Learn how Swiss watch giants like Rolex, Patek Philippe, and Breitling differentiate themselves and successfully navigate the ever-changing landscape of luxury. Ideal for professionals in the luxury goods and high-end sectors. Don't miss these invaluable insights! Learn more: Program in Luxury Management: https://imc.unisg.ch/en/programs/luxu... The Bridge to Luxury https://www.thebridgetoluxury.com © Institut für Marketing und Customer Insight (IMC-HSG) 2023 Instagram: / unistgallen.imc LinkedIn: / imc-hsg Website: https://imc.unisg.ch/
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