How to Define Brand Touchpoints for a Winning Customer Experience | Building Better Brands | Ep 7

Welcome to the seventh episode of our brand new series - Building Better Brands. Episode 7 - How to Define Brand Touchpoints for a Winning Customer Experience In this episode our host Tony Hardy talks about: What is a brand touchpoint? How you should identify and improve existing touchpoints How to develop new touchpoints How to learn from other brands How to make touchpoints under-friendly -The importance of getting feedback from existing customers The importance of thinking like your customers Why staying true to your brand is important Who are getting brand touchpoints right and why? Don't forget to tune in every Monday and Friday for a brand new episode! Find out more in our blog post over on the Canny Creative website: https://www.canny-creative.com/how-to... And remember, you can contact us on: [email protected] Or visit our website at: https://www.canny-creative.com