HubSpot's NEW AEO Tool: Full Product Overview

The HubSpot AEO tool lets B2B marketers track, monitor, and improve their visibility inside AI search engines, all directly within HubSpot. In this video, Dan runs through a full demo of the tool so you can see exactly what it does and how to make the most of it. Buyers are already using ChatGPT, Gemini, and Perplexity to research and shortlist vendors. If your brand isn't appearing in those answers, you're invisible at a critical moment in the buying process. HubSpot's AEO tool gives you a real way to measure that performance. You can load in the prompts your buyers are likely using, track brand mentions and citations against competitors, understand which content types are being cited most, and act on recommendations to improve over time. Learn more about our AEO services: https://blendb2b.com/aeo-services 00:00 Why AI search changes everything 02:58 Introducing HubSpot's AEO tool 03:11 Setup and configuration 05:00 Tracking prompts 08:00 Analysing mentions 12:32 Understanding citations 17:28 The dashboard overview 19:32 Recommendations #aeo #answerengineoptimization #hubspot #hubspotaeo