How to Audit AI Visibility the RIGHT Way (and How to Act on the Data)

Most B2B marketing teams know they should be measuring AI visibility, but very few know what to actually do with the data. In this solo episode of Demand Decoded, Dan walks through a practical framework for how to audit AI visibility properly: from choosing the right prompts to tracking citations, competitive presence, and tying AI performance to pipeline and revenue signals. Dan covers why traditional SEO measurement models don't translate to AEO, why traffic is becoming an increasingly unreliable signal, and how to move from "are we appearing or not?" to genuine strategic insight. He also walks through the tools Blend uses, including Scrunch and HubSpot's built-in AI visibility tools, and shows exactly how citation analysis can shape your content strategy. Whether you're just getting started or already have a tool running and aren't sure what to do with the data, this episode gives you a clear direction. Get a free AI visibility audit for your brand. We'll analyse how you're showing up across major AI engines, how you compare to competitors, and what to do about it: https://www.blendb2b.com/aeo-visibili... HubSpot State of AEO report: https://hubspot-state-of-aeo-report-w... How to build an AEO strategy:    • How to Build an AEO Strategy That ACTUALLY...   00:00 - Introduction 02:06 - AI search is changing everything 07:20 - Why SEO measurement doesn't work for AEO 10:57 - Building a prompt set that works 15:34 - Tools walkthrough: Scrunch and HubSpot 35:14 - Citation analysis 42:58 - Measurement framework 47:56 - Wrap up