HubSpot Buyer Intent Explained: Uncover the Leads ALREADY on Your Website

HubSpot buyer intent lets you identify which companies are visiting your website, researching relevant topics, and showing real purchase signals, even if they've never filled out a form. In this video, Dan walks through HubSpot's buyer intent tool from configuration to execution. You'll see how to set up target markets, define high-intent page criteria, use research and visitor intent data, and put it all to work across your marketing and sales teams. Whether you're looking to prioritise outbound outreach, build intent-based segments, or fuel ABM campaigns, this is a practical guide to getting the most out of intent data in HubSpot. Learn more about how Blend approaches B2B demand generation: https://blendb2b.com/b2b-demand-gener... 00:00:00 Introduction 00:00:56 Why buyer intent matters 00:04:04 Configuration 00:06:17 Visitor and research intent 00:10:55 Automations and email digests 00:14:33 Signals 00:18:12 Visitors view 00:21:26 Wrap-up