Creators, Identity & The Business of Visibility ft. Deyemi Okanlawon | Branding Book Club Ep. 3

In this episode of Branding Book Club, we sit down with actor, creator and entrepreneur Deyemi Okanlawon for a layered conversation about creators, identity, visibility and the evolving relationship between brands and talent. We talked about: the African creator landscape, creator partnerships, personal branding, strategic visibility, the business behind influence, and why talent alone is no longer enough in today’s attention economy. But underneath a lot of those conversations was something even deeper: identity. How our backgrounds, experiences and sense of self shape the way we communicate, build trust and move through the world. This was one of our most thoughtful (and funniest) conversations yet. Watch now. Follow Branding Book Club for more conversations exploring branding, culture, creators, strategy and the internet.