The Marketing Job Market Is Broken. Or Is It? | Salary Gaps, Full Stack Marketers & Career Confusion

In this episode of Branding Book Club, we unpack the growing confusion around the marketing job market - from vague job descriptions and inconsistent titles to salary disparity, “full stack marketers” and the blurred lines between brand, social, content and growth roles. Joining us this episode is marketing and communications professional Iyunade Ogunojemite, who brings an experienced industry perspective to the conversation. We also get into: whether marketing has become one of the most undefined careers right now what job description red flags immediately stand out whether “full stack marketer” is evolution or exploitation and the tension between versatility, value and burnout in modern marketing careers This is a conversation about the reality of getting into marketing today — and trying to make sense of an industry that increasingly feels difficult to define. 🎙️ Branding Book Club Conversations on brands, creators and culture.