Is Marketing Education Still Relevant in the Age of AI, Creators & Algorithms?

AI can generate campaigns in seconds. Creators are building audiences and businesses without marketing degrees. Algorithms are changing faster than most textbooks can keep up. So it raises an interesting question: Is marketing education still relevant? In this episode of Branding Book Club, I’m joined by Dr Abiodun Ajiborode - Marketing Leader and Founder of Brand Management Academy & BLIM - for a conversation about what it actually takes to build a career in marketing today. We talk about the role of formal education, the rise of creators, the impact of AI, and whether the skills that made great marketers ten years ago are still the skills that matter now. More importantly, we explore what shouldn’t change. Because while platforms evolve and technology moves fast, strategy, critical thinking and understanding people may be more valuable than ever. If you’re a marketer, creator, student or simply curious about where the industry is headed, I think you’ll enjoy this one. Let us know in the comments: Do you think marketing education is becoming more important… or less?