Your Pretty Ads Suck. Why Ugly Ads Always Win, With Barry Hott | DTCx Media Buyer Summit

Barry has managed over $600 million in social ads and audited billions of dollars in ad spend since 2008. He has worked with the biggest brands in the world and many of the fastest-growing startups. Barry is a world-class leader in social ad execution and creative strategy. In 2020, Barry helped launch Lone River Ranch Water, which was acquired by Diageo in 2021. He loves to make and talk about "ugly ads" and help brands establish new categories. --------- Discover Northbeam at https://www.northbeam.io Free weekly performance benchmarks via https://www.northbeam.io/newsletter Northbeam is a universal ad attribution platform for media buyers, executives, and marketing agencies that want to know how their ads are performing – and how to scale it. We combine first-party data collection with proprietary machine learning models to create reports you can trust to confidently scale your business. Book a demo at https://www.northbeam.io/request-a-demo