How to Structure a Facebook Ads Account in 2024

📈 DIVE DEEPER INTO ADS: Buy the Performance Creative Master Course: https://dara-denney-s-school2.teachab... Subscribe to my FREE newsletter: https://daradenney.ck.page/ec39bfd2a6 🧠 WATCH NEXT: How to Test Facebook Ads Creative in 2024:    • How to Test Facebook Ads Creative in 2024   How to Structure a Facebook Ads Account in 2024:    • How to Structure a Facebook Ads Account in...   These Facebook Ads Creatives Convert LIKE CRAZY in 2024:    • These Facebook Ads Creatives Convert LIKE ...   The Only 2 Audiences I Use on Meta Ads:    • The Only 2 Audiences I Use on Meta Ads...   🧰 MEDIA BUYING & CREATIVE TOOLS: Foreplay - How I save Facebook & TikTok creatives forever - https://foreplay.co/?via=dara Marpipe - Master Catalog Ads - https://www.marpipe.com/dara-denney?a... Motion - Creative Reporting Dashboards - Use DARAD10 to get 10% your first 3 months - https://motionapp.com/?utm_source=dar... Varos - https://www.varos.com/?utm_source=dar... 😎 LET’S BE FRIENDS: ╰ Twitter:   / denneydara   ╰ TikTok:   / daradenney   ╰ Instagram:   / daradenney   ╰ LinkedIn:   / daradenney   📸 YOUTUBE & CREATIVE GEAR: Equipment: https://www.amazon.com/shop/daradenne... Epidemic Sound - How I get dope music and sounds on my channel - https://www.epidemicsound.com/referra... TubeBuddy - How I do keyword research for my channel - https://www.tubebuddy.com/DARADENNEY This is exactly how I'd structure a Facebook Ads account in 2024. Tons of changes over the last few years... 00:00:00 - 00:00:41 This video has been a long time coming… 00:00:42 - 00:01:39 Look at 10 brands’ account structures… 00:01:40 - 00:02:22 Stuff to figure out BEFORE Ads Manager 00:02:23 - 00:03:14 The Core Facebook Ads Account Structure for 2024 00:03:15 - 00:04:22 Why I’m no longer using retargeting campaigns… 00:04:23 - 00:05:05 Why you don’t need to create a “Facebook Ads Funnel” 00:05:06 - 00:06:44 Why do I separate my creative testing from Advantage Plus? 00:06:45 - 00:07:40 Some things to know about Advantage+ 00:07:41 - 00:09:15 If I only had a $3K budget per month… 00:09:16 - 00:09:37 Why I don’t completely trust ASC campaigns 00:09:38 - 00:11:43 Why do some brands have more than 2 campaigns? 00:11:44 - 00:15:08 My casual POV on the creatives all brands should test