Meta Ads Creative Hack: Make Ugly Ads With Barry Hott

Ugly Ads just might be the last authentic "growth hack" in the world of Facebook Ads. So what's so special about these ads? How can you get started? In this 90-minute interview with Ugly Ads creator @BarryHott , you'll learn about why this ad creative format is so important to a growing brand. Follow Barry on Twitter:   / binghott   Work with Barry: https://www.hottgrowth.com/links 📈 DIVE DEEPER INTO ADS: Buy the Performance Creative Master Course: https://dara-denney-s-school2.teachab... Subscribe to my FREE newsletter: https://daradenney.ck.page/ec39bfd2a6 🧠 WATCH NEXT: How to Test Facebook Ads Creative in 2024:    • How to Test Facebook Ads Creative in 2024   How to Structure a Facebook Ads Account in 2024:    • How to Structure a Facebook Ads Account in...   These Facebook Ads Creatives Convert LIKE CRAZY in 2024:    • These Facebook Ads Creatives Convert LIKE ...   The Only 2 Audiences I Use on Meta Ads:    • The Only 2 Audiences I Use on Meta Ads...   🧰 MEDIA BUYING & CREATIVE TOOLS: Foreplay - How I save Facebook & TikTok creatives forever - https://foreplay.co/?via=dara Marpipe - Master Catalog Ads - https://www.marpipe.com/dara-denney?a... Motion - Creative Reporting Dashboards - Use DARAD10 to get 10% your first 3 months - https://motionapp.com/?utm_source=dar... Varos - https://www.varos.com/?utm_source=dar... 😎 LET’S BE FRIENDS: ╰ Twitter:   / denneydara   ╰ TikTok:   / daradenney   ╰ Instagram:   / daradenney   ╰ LinkedIn:   / daradenney   📸 YOUTUBE & CREATIVE GEAR: Equipment: https://www.amazon.com/shop/daradenne... Epidemic Sound - How I get dope music and sounds on my channel - https://www.epidemicsound.com/referra... TubeBuddy - How I do keyword research for my channel - https://www.tubebuddy.com/DARADENNEY Who is Barry Hott? 00:00:00 - 00:07:43 What are “Ugly Ads”? 00:07:44 - 00:11:50 Why UGC alone won’t work 00:11:51- 00:20:59 How Barry uses AI for Creative Strategy Research 00:21:00 - 00:29:34 WHY YOU SHOULDN’T JUST RESEARCH YOUR CUSTOMERS 00:29:25 - 00:35:15 When your product doesn’t solve a real problem… 00:35:16 - 00:44:03 The Top Ugly Ads All Brands Should Test 00:44:04 - 00:59:40 When to iterate and when to make new creatives? 00:59:41-01:08:40 Barry roasts some “Ugly Ads” 01:08:41- 01:27:19 Should luxury brands make Ugly Ads? 01:27:21 - 01:36:35