Os bastidores da CIDADE MATARAZZO, a uma quadra da Avenida Paulista

Visionary or madman? Business of the decade or a high-risk investment? In the first episode of this series, Raul Juste Lores interviews Frenchman Alex Allard, responsible for "Cidade Matarazzo," a project worth over R$1 billion in Bela Vista. The hospital, closed since 1993, will make way for a multipurpose complex with a hotel, apartments, offices, restaurants, and retail—the first phase is expected to open by the end of the year. Why are investments of this magnitude in historic and listed buildings still so rare? What can be done to take advantage of such underutilized heritage throughout Brazil? Are there buildings like this in your city that deserve more use? Tell us about it. Subscribe above to the São Paulo nas Alturas channel. Share, spread the word, and send it to your friends. The CITY theme still deserves much more attention. Costume Design: Mariana Saliby Raul Wears: Misci and Livo Eyewear Thanks to: Reud/Santos Augusta Director: João Farkas General Production: Luan Ferraz