Product Release Q2 2026: From Manual Execution to AI-driven Outcomes

Discover the latest SAP Engagement Cloud product release — featuring new generative AI capabilities, conversational channel updates, and seamless integrations designed to elevate your marketing and streamline operations. ✅ Subscribe for more valuable SAP Engagement Cloud insights that you can implement to optimize your omnichannel marketing strategy. 📚 CHAPTER BREAKDOWN: 00:00 - Intro by Stefan Wenzel 00:45 - Joule with SAP Engagement Cloud 01:12 - AI-assisted Content Composer 01:53 - AI-assisted Report Builder: Mobile Engage Support 02:19 - Event Attribution in Open Data 02:35 - LINE in Audience-based Automation 02:53 - User-initiated Message Handling (Conversational Channels) 03:25 - SAP Engagement Cloud SDK 04:00 - Apps & Channel Configuration 04:27 - Embedded Messaging 05:20 - Custom Chat Messenger Integration: Rich Communication Services (RCS) 06:04 - SAP CDP Audience Builder in Engagement Cloud 06:41 - Universal Schema Builder 07:16 - Thank you & Learn More ⭐ ABOUT THIS VIDEO: In this product release, SAP Engagement Cloud introduces powerful new AI capabilities and channel innovations to help marketers engage faster, measure more accurately, and operate more efficiently. Join Chief Product Officer Stefan Wenzel as he walks through Joule's natural language campaign management, AI-assisted Content Composer for generative image and copy, expanded Report Builder coverage, a new Embedded Messaging channel, RCS interactive text messaging support, and the rollout of an industry-first multiplatform SAP Engagement Cloud SDK — all designed to power personalised, enterprise-scale engagement across every touchpoint. 📹 WATCH MORE MARKETING CONTENT:    / emarsys   🔍 ABOUT SAP ENGAGEMENT CLOUD: SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel — turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth. Website → https://emarsys.com/ #sapengagementcloud #emarsys #customerengagement #AI #omnichannelmarketing 👉 GET A DEMO: https://emarsys.com/demo/