San Jose Sharks: 30% More Holiday Revenue with SAP Engagement Cloud

Shark Sports and Entertainment — home of the San Jose Sharks — is more than a hockey club. As a multi-property sports and entertainment organisation spanning ice sports, concerts, and family shows, they needed a way to unify fragmented fan data and deliver personalised experiences at scale. With SAP Datasphere, SAP CDP, and SAP Engagement Cloud, they connected disparate data sources, built smarter customer journeys, and drove 30% more revenue from holiday campaigns year-over-year. ✅ Subscribe for more valuable SAP Engagement Cloud insights to optimise your omnichannel engagement strategy. ⭐ ABOUT THIS VIDEO: In this customer story, Shark Sports and Entertainment share how SAP helped them move from fragmented data silos to a unified fan engagement platform — personalising communications based on spending patterns, attendance history, and purchasing behaviour across their full portfolio. 0:00 Introduction — Shark Sports and Entertainment 0:24 Using third-party data to understand customers 0:30 SAP Datasphere + SAP CDP: unifying fragmented data sources 0:48 The fan experience beyond the arena 1:06 Personalising content to match customer relationships 1:16 Building advanced customer journeys without overwhelming audiences 1:38 Managing 100+ holiday offers across the portfolio 2:00 Results — 30% more holiday campaign revenue year-over-year 2:12 SAP CX AI Toolkit beta launch for sales & service reps 2:29 Data and technology as the cornerstone of their mission 📹 WATCH MORE MARKETING CONTENT:    / emarsys   🔍 ABOUT SAP ENGAGEMENT CLOUD: SAP Engagement Cloud (formerly SAP Emarsys) helps organisations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalised, AI-driven interactions across every channel — turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth. #sapengagementcloud #sap #emarsys #sanjosesharks #customerstory #fanengagement #sportsbusiness 👉 GET A DEMO: https://emarsys.com/demo/